- Scientific Trial Preparation
(1- and 2-hour versions)
Predicting case outcomes is vital to the litigation process. The most critical variable in making accurate case predictions is simple: listen to and believe in the feedback generated in pre-trial research.
Attorneys face a dilemma when they present information to their audience. The dilemma is that their audience cannot give them feedback on how they are doing until it is too late. Other “performance” jobs have instant feedback built right in—actors, public speakers, and athletes—always know exactly how they are doing in real time. Courtroom rules, however, prohibit attorneys from getting this real time feedback from the people who count the most—the jury.
This seminar teaches attorneys how focus groups and mock trials can assist them in filling that feedback void—that “black hole”—that Bermuda Triangle of performance information. Valuable, case-specific data can be generated to shape your presentation and strategies in preparation for settlement conferences, mediation/arbitration, voir dire, and for the trial itself.
“Prediction is very difficult, especially if it is about the future.” ~Niels Bohr, Nobel Prize-winning physicist
Scientific Trial Preparation will provide the data to tell attorneys:
- How to make their presentations understandable and memorable to their audience;
- How jurors will likely process facts through their natural biases;
- Which types of jurors might be irreversibly biased against their side of the case;
- What arguments can change opinions 180 degrees.
Generating this valuable feedback ahead of time gives attorneys that winning edge.