Just because . . .
The motivation behind an act is probably the most interesting aspect of human behavior for people to discover. We hear news [...]
Communicate in seasons
The vernal equinox—springtime. It is a beautiful and turbulent time of year when all living things are wondering if today will [...]
Be clear or else
Did gyre and gimble in the wabe: All mimsy were the borogoves, And the mome raths outgrade. –Lewis Carroll, Jabberwocky [...]
Decision-making for trial attorneys
I have just done you a big favor! I mean BIG! I just digested a 40-page research article with some very [...]
Persuade on your terms
Homer Simpson’s boss believes that the term “Meltdown” is not appropriate at the nuclear power plant in which they work. [...]
A fresh look at “commonplace”
Originally, a “commonplace” meant a shared experience or belief—a place where people had a common starting point. We have twisted [...]
Case outcome predictions
“Prediction is very difficult, especially if it is about the future.” ~Niels Bohr, Nobel Prize-winning physicist Predicting case outcomes [...]
Creating juror urgency
Crimson Tide is in the lead with time running out. Bear Bryant tells his Quarterback to keep the ball on [...]
Simple and fluent wins
Which food additive do think is more dangerous? #1–Hnegripitrom, or #2—Magnalroxate If you said #1, then you are like a [...]
Jurors mentally push back
Warning — This Persuasion Tip is for Plaintiff Attorneys only. If you are a defense attorney, please delete this right away before you [...]
Be clear or else
Did gyre and gimble in the wabe: All mimsy were the borogoves, And the mome raths outgrade. –Lewis Carroll, Jabberwocky [...]
Decision-making for trial attorneys
I have just done you a big favor! I mean BIG! I just digested a 40-page research article with some very [...]
Persuade on your terms
Homer Simpson’s boss believes that the term “Meltdown” is not appropriate at the nuclear power plant in which they work. [...]
A fresh look at “commonplace”
Originally, a “commonplace” meant a shared experience or belief—a place where people had a common starting point. We have twisted [...]
Case outcome predictions
“Prediction is very difficult, especially if it is about the future.” ~Niels Bohr, Nobel Prize-winning physicist Predicting case outcomes [...]
Creating juror urgency
Crimson Tide is in the lead with time running out. Bear Bryant tells his Quarterback to keep the ball on [...]
Simple and fluent wins
Which food additive do think is more dangerous? #1–Hnegripitrom, or #2—Magnalroxate If you said #1, then you are like a [...]
Jurors mentally push back
Warning — This Persuasion Tip is for Plaintiff Attorneys only. If you are a defense attorney, please delete this right away before you [...]
What’s in it for me?
We all make quick, subjective assessments of how “involved” any one juror might be in a trial. “He looks bored.” [...]
Black-and-white or grey?
As I read a 1981 study by O’Keefe and Delia (Communication Monographs, volume 48), it occurred to me that, unbeknownst [...]