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Persuasion Tips
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Just because . . .

The motivation behind an act is probably the most interesting aspect of human behavior for people to discover. We hear news reports all too often about some horrible set of facts and the first thing we want to know is “why?” All too often, however, the “why”…

Communicate in seasons

The vernal equinox—springtime. It is a beautiful and turbulent time of year when all living things are wondering if today will be one of warmth or will it deliver a late season winter gale. It is a day of anticipation for what comes next. Seasons introduce change. Seasons…

Be clear or else

Did gyre and gimble in the wabe: All mimsy were the borogoves, And the mome raths outgrade. –Lewis Carroll, Jabberwocky (1872)   This is, probably, what a jury hears when you present a complicated case to them, full of precise legal jargon and elegant legal…

Persuade on your terms

Homer Simpson’s boss believes that the term “Meltdown” is not appropriate at the nuclear power plant in which they work. He prefers to say, “’Meltdown’ is one of those annoying buzzwords. We prefer to call it an unrequested fission surplus.” To get an advantage in a…

Case outcome predictions

“Prediction is very difficult, especially if it is about the future.”  ~Niels Bohr, Nobel Prize-winning physicist   Predicting case outcomes is vital to the litigation process: Prediction forms the basis of the initial attorney/client relationship (i.e., “How good is my case?”) Prediction maintains the attorney/client relationship (“I think…

Simple and fluent wins

Which food additive do think is more dangerous? #1–Hnegripitrom, or #2—Magnalroxate If you said #1, then you are like a high percentage of people in a series of studies on cognitive fluency. Actually, both “additives” are fictitious, but #1 is harder to pronounce (more complex), so…