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Persuasion Tips
Persuasion, Tips, Sucess, Stories

The Gatekeeper

An expert witness takes the stand. She answers a series of questions about her qualifications. The judge qualifies her as an expert. On direct, she spews forth a litany of opinions that just don’t make sense. The farther out on the limb she goes, the…

The jury box has eyes

This tip is less research-based and more of a practical exclamation point to a lesson I teach over and over in witness preparation, especially to witnesses who are parties in the case. This lesson also applies to attorney demeanor in the course of a trial. The…

The turning point

Even when I’m at the movies, I’m thinking about ways for you to win trials. For instance, the movie “Sliding Doors” has a very interesting premise that can be used to select and persuade jurors.  It is a graphic example of the story-telling feature that I…