Did You Know

Everyone is biased. You won’t find this out if you ask them, but you will see it when your case facts are filtered through a focus group discussion. Focus group members absorb your facts, then, as they discuss the case, reveal their bias by the way they interpret your facts. For instance, in a real estate development/finance/construction defect case, two focus group members said they were always fair. But, as the group discussed the case, one of these two said, “think any corporation who sells itself to another corporation for a dollar is a fraud,” while the other member said, “I don’t have a problem with that—it is just good business.” Two people who said they were fair—same facts—opposite bias.
Welcome to Trial Science, Inc.
Trial Science (TSI) provides an integrated program for scientific trial preparation. This program features cutting edge advances in psychological theory and software technology. Now attorneys can have objective and valuable information on juror bias.
Please listen to our audio introduction. ![]()
The Trial Science system is a comprehensive thread of case consultation that runs from discovery, through voir dire, and through the trial itself. The areas Trial Science targets for optimum results: Focus Groups, Mock Trials, Development & Presentation of Exhibits, Witness Preparation, Supplemental Questionnaires for the Jury Panel and Jury Selection.

