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Did You Know

Attitude Variables
[Click on image to enlarge] Attitude variables, such as trust in major corporations, authoritarianism, internal locus of control, and many more, can signal which way a potential juror might lean when deciding on a verdict. The only way to find out what attitude variables might help or hurt your side of a case is to develop attitude profiles through pretrial research (focus groups and mock trials) then design voir dire questions to uncover those attitudes during jury selection. The variable might not look like it relates to your case, but the pre-trial research will tell you otherwise! The beauty of finding an attitude variable that separates plaintiff from defense jurors is that the other side does not know what the “right answer” is.

Welcome to Trial Science, Inc.        

"Winning is the science of being totally prepared." ~George Allen


Trial Science is much more than just a premier trial consulting firm -- we are YOUR premier trial consulting firm. Think of us as your (outsourced) jury behavioral research department. How many of your colleagues or competitors have one of those? As part of your trial team, we enhance your practice by offering methods that alleviate the uncertainties of trial. Our research methods give you a thorough understanding of what jurors think of your case and why. You get our unbiased case feedback and our translation of your case into the language that jurors can comprehend.


The Trial Science team has decades of experience working alongside some of the most skilled trial lawyers in the country. We offer fresh perspectives on effective trial strategy based on the data your case generates from the research and on current psychological theory. We further support your litigation team with technology that enhances your presentation of arguments during arbitration, mediation and/or the entire trial itself.


Please browse our website to see how your new department, Trial Science, can help bring your challenges into focus.


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Dr. Dugan is a published author in Reynolds Courts & Media Law Journal...