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Did You Know

[Click on image to enlarge] Everyone is biased. You won’t find this out if you ask them, but you will see it when your case facts are filtered through a focus group discussion. Focus group members absorb your facts, then, as they discuss the case, reveal their bias by the way they interpret your facts. For instance, in a real estate development/finance/construction defect case, two focus group members said they were always fair. But, as the group discussed the case, one of these two said, “think any corporation who sells itself to another corporation for a dollar is a fraud,” while the other member said, “I don’t have a problem with that—it is just good business.” Two people who said they were fair—same facts—opposite bias.

Welcome to Trial Science, Inc.        

"Winning is the science of being totally prepared." ~George Allen


Trial Science is much more than just a premier trial consulting firm -- we are YOUR premier trial consulting firm. Think of us as your (outsourced) jury behavioral research department. How many of your colleagues or competitors have one of those? As part of your trial team, we enhance your practice by offering methods that alleviate the uncertainties of trial. Our research methods give you a thorough understanding of what jurors think of your case and why. You get our unbiased case feedback and our translation of your case into the language that jurors can comprehend.


The Trial Science team has decades of experience working alongside some of the most skilled trial lawyers in the country. We offer fresh perspectives on effective trial strategy based on the data your case generates from the research and on current psychological theory. We further support your litigation team with technology that enhances your presentation of arguments during arbitration, mediation and/or the entire trial itself.


Please browse our website to see how your new department, Trial Science, can help bring your challenges into focus.


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Dr. Dugan is a published author in Reynolds Courts & Media Law Journal...