Did You Know
[Click on image to enlarge] Repeating a message to jurors is important, but how many repetitions gets the message across without sounding obnoxious? Studies show that somewhere between 3 to 5 repetitions is the right number for jurors to be persuaded-unless you are Johnny Cochran (and there was only one of him)!
Welcome to Trial Science, Inc.
"Winning is the science of being totally prepared." ~George Allen
Trial Science is much more than just a premier trial consulting firm -- we are YOUR premier trial consulting firm. Think of us as your (outsourced) jury behavioral research department. How many of your colleagues or competitors have one of those? As part of your trial team, we enhance your practice by offering methods that alleviate the uncertainties of trial. Our research methods give you a thorough understanding of what jurors think of your case and why. You get our unbiased case feedback and our translation of your case into the language that jurors can comprehend.
The Trial Science team has decades of experience working alongside some of the most skilled trial lawyers in the country. We offer fresh perspectives on effective trial strategy based on the data your case generates from the research and on current psychological theory. We further support your litigation team with technology that enhances your presentation of arguments during arbitration, mediation and/or the entire trial itself.
Please browse our website to see how your new department, Trial Science, can help bring your challenges into focus.
Please listen to our audio introduction. 
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Valuable insights for every trial attorney
Dr. Dugan is a published author in Reynolds Courts & Media Law Journal...
Success Stories
American Airlines Settles Its $1 Billion Antitrust Claims against Global Distribution System
November 2012
