Did You Know
[Click on image to enlarge] Everyone is biased. You won’t find this out if you ask them, but you will see it when your case facts are filtered through a focus group discussion. Focus group members absorb your facts, then, as they discuss the case, reveal their bias by the way they interpret your facts. For instance, in a real estate development/finance/construction defect case, two focus group members said they were always fair. But, as the group discussed the case, one of these two said, “think any corporation who sells itself to another corporation for a dollar is a fraud,” while the other member said, “I don’t have a problem with that—it is just good business.” Two people who said they were fair—same facts—opposite bias.
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Dr. Dugan is a published author in Reynolds Courts & Media Law Journal...