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We all make quick, subjective assessments of how “involved” any one juror might be in a trial. “He looks bored.” “She takes lots of notes.” “#3 smiled at our expert.” I don...
02 Oct 2020Imagine knowing the strengths and weaknesses of your case well before you enter the courtroom. Imagine knowing ahead of time how jurors will react to your facts, your witnesses, and your presentation style. With Trial Science you will! Trial Science provides you with the profession’s most sophisticated trial preparation tools.
Learn MoreWe all make quick, subjective assessments of how “involved” any one juror might be in a trial. “He looks bored.” “She takes lots of notes.” “#3 smiled at our expert.” I don...
02 Oct 2020As I read a 1981 study by O’Keefe and Delia (Communication Monographs, volume 48), it occurred to me that, unbeknownst to them, the variable they were testing has some very practical voir dire appli...
25 Jun 2020This Persuasion Tip © will require you to commit to 120 seconds of your time apart from reading my comments on creating your opening. If you make the commitment, I promise you it will open your eye...
03 Jan 2020