As I read a 1981 study by O’Keefe and Delia (Communication Monographs, volume 48), it occurred to me that, unbeknownst to them, the variable they were testing has some very practical voir dire appli...25 Jun 2020
What will jurors think about your case?
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This Persuasion Tip © will require you to commit to 120 seconds of your time apart from reading my comments on creating your opening. If you make the commitment, I promise you it will open your eye...03 Jan 2020
‘tis the season for story-telling. What makes a story a classic that gets told over and over again? Aristotle, Shakespeare, and Disney will tell you that classics contain 6 crucial elements befo...12 Dec 2018